Startup Photography Services Islamabad

 Check why your startup needs photography

It is no secret that the Internet is broken down into text and images with the later outweighing everything else. Extensive research has been done on the topic of visual content and its effectiveness.

Here are some statistics to keep in mind: 46% of marketers say photography is critical to their current marketing and storytelling strategies.

Researchers have found that colored visuals increase people’s willingness to read a piece of content by 80%.

Content with relevant images gets 94% more views than content without relevant images. ( Unless you have a designer onboard, this guide is definitely for you.

Jot down your brand’s keywords

Let's start brainstorming.
 
Get out a piece of paper and jot down all the keywords that relate to your brand, the message you’d like to communicate and the colors that are important in your brand story. This stage is important because the success of your visual communications strategy will depend on how strong your concept is.
 
For example: Your startup is developing an app that dips into the rental marketplace by making apartments available at the tip of one’s fingers. Your application makes apartment hunting significantly easier and much more convenient.
 
Keywords: convenience, rental, comforts of home, interior design, family home
Colors: brown, beige, burgundy, white 

The keywords you choose do not have to describe the concept of your service specifically, instead think of your overall product portrayal and the image you’d like to illustrate. 

Define the scope of your visual needs

Think about all the places where you will be using photography: 

• Website 
• Blog 
• Social media 
• Mobile app 
• PR activity 
• Other print and advertising materials 

Understanding the scope of your visual needs will help you decide the kind of plan you will need to implement in later stages of the image selection process. Consider all the fine details and don’t leave anything out.

Outline your target audience

It is worth mentioning that every choice you make regarding your visuals should be tailored to your target audience. It is important to understand your customer base, who they are, what their interests are and what will ultimately appeal to them. This brainstorming phase needs to be focused on your target audience.

Finalize your concept

After your initial brainstorming phase, gather all your ideas in one place. Keep track of the following: 
 
1. Keywords you’ll be using to search for photographs 
2. Main brand colors 
3. Where you’ll be using photography 
4. Target audience 
 
This document will help you in the later stages of your search for photographs and will save you time. Make sure the people in your startup that will be working with your visual content will all have access to this information.